‘Tis the Season to… Plan for The Season

Shoppers are ready, are you?

Here’s what we know

Holiday shoppers are moving earlier every year. Nearly half of U.S. holiday shoppers start browsing before Halloween, and the “sold-out” buzz pushes them to buy sooner and buy more. TikTok and Instagram are still the top channels for gift inspo for 89% of holiday shoppers, so those social drops matter more than ever.

Keep that inventory moving.

These trends mean brands can’t rely on a single drop, early launch + reorder planning is essential. An early September launch, followed by a planned reorder or restock by late October, lets your brand ride both waves: the early planners and the last-minute gifters. 

Brands that frontload inventory and plan for a second run avoid stockouts, capture more revenue, and keep momentum rolling into November.

We build these playbooks every season. From sold-out drops to smart reorder windows, all tailored to your audience and channels. If you’re not sure how to pull it off, that’s what we’re here for.

In the next few sections, we’re breaking down a few ways to make this work, but if you’re feeling a little “wait, how do I pull this off?” keep reading, take what you need, and when you’re ready for a little holiday magic, you know where to find us.