Sleigh the Season: Your Holiday Hit List
Bookmark this before your competitors do.
Reminder: Have your affiliate programs active + assets ready by August 1.
Two Cents from a Strategist
Ali’s two cents: Every year, brands come to us in October asking for holiday support, but by then, it’s too late. Consumers are shopping earlier than ever, and media outlets are launching gift guides sooner, thanks to the October Prime Day. This new “Black Friday” has prompted other retailers to launch competing sales at the same time, a trend we already saw in action with this July’s Prime Day results. It’s now or never to solidify your holiday strategy.
So You Want to be In a Gift Guide?
Want to know who’s making the calls on gift guide coverage this year? We have a 2025 Holiday Prep 101 Document that includes: timeline of prep for creative product offerings, brand assets, pitching timeline, omnichannel strategy template, etc.
We’ve got our eyes on Oprah’s Favorite Things (closes early), TODAY Show & GMA (curated through a specific approval pipeline), our commerce faves at Wirecutter, Buzzfeed, Forbes, The Strategist (refreshing gift guides in real-time) …and more. We’re sharing it exclusively with brands that book a free consult.
From Calendar to Cart: A Holiday Case Study
When Bean Box launched its first-ever coffee Advent calendar, they needed to move fast. With just three months to build awareness and drive sales, LVPR brewed up a press strategy that delivered.
- +323 placements across digital, print & broadcast
- Features on the Today Show, Vogue, Byrdie, Glossy, Forbes + more
- 10K units sold
- $680K in revenue from affiliate press placements
- A PO from Walmart for the following year, directly tied to the buyer seeing coverage on the Today Show