Category: Voicenotes

Is Your Brand Showing Up or Getting Replaced?

Hi Little Loves,

Ali here. I’m going to be upfront: this is a service announcement — because the shift is real.

AI is becoming a product discovery channel. Not someday. Now.

People are asking tools like ChatGPT and Perplexity what to buy and they’re getting one confident answer, not ten blue links. That answer is shaping decisions before a shopper (or statistically 60% of Americans & counting) ever lands on your website.

Insert shameless plug for our AI & GEO offerings, helping brands understand if they’re showing up in AI tools, what’s being said, and why competitors might be showing up instead.

AI-driven shopping behavior is accelerating fast (752% YoY). Whether your brand is being recommended (or skipped) is no longer a mystery,  it’s measurable.

Is AI Helping or Hurting Your Brand + How to Tell

As a PR agency, we’ve always believed clarity and credibility matter. It turns out they matter to AI, too. 

If you’re $500K–$2M (early-stage DTC)

The issue isn’t your product, it’s proof. AI can’t recommend what it cannot clearly understand. If your PDP, FAQs, and validation aren’t crystal clear, AI defaults to a competitor with stronger signals, even if your product is better.

If you’re $2M–$15M (scaling DTC)

The issue isn’t momentum, it’s consistency. AI doesn’t reward growth, but clarity at scale. When messaging shifts, AI struggles to identify what you own and competitors with tighter positioning become the default answer.

Brands that aren’t clearly understood by AI are both missing traffic and being quietly replaced in recommendations. We help your brand show up in these recommendations with clarity and consistently instead of chasing after the algorithm.

What We Built at LVPR: 

AI & GEO Reporting + Immediate Fixes

We make your brand easier for AI to confidently understand and recommend. 

We pull a report for you with our platform partner, benchmark you against real competitors, and deliver:

• a competitive readout (where you’re winning/losing in AI recommendations)
• immediate fixes (PDP + FAQ language, proof-point hierarchy, validation gaps, content priorities)
• a clear action plan with 30 / 60 / 90-day expectations so progress is defined, not vague

Think of it as: AI channel monitoring + competitive intelligence + a practical execution roadmap.

If you want to know whether AI is sending you customers or sending them to competitors, we’ll show you. 

[book a call] 

How it Works

This isn’t a one-time audit. AI visibility shifts as models update, competitors publish, reviews change, and new signals enter the ecosystem. Over a 6-month period we build momentum, compound trust signals, and show clear measurable lift.

And you’ll still see wins monthly because the work is  iterative improvements that stack across multiple levers (PDP/FAQ clarity, category positioning, review strategy, PR/media signals, affiliate/editorial alignment, and more).

All of Your Virtual Ducks, One Neat Row

Even before AI, most brands had the same issue: they’re doing a lot, but it’s scattered.

Founders and lean teams are buried in inventory, ops, approvals, fires and pivots, so marketing becomes reactive and channels stop reinforcing each other.

That’s why we built marketing calendar support: an omnichannel roadmap that aligns:

• launches + retail moments
• PR angles + content pillars
• promos + affiliate + paid pushes
• brand storytelling + seasonality

When planning is tight, execution gets easier. Decisions happen faster. Teams stop scrambling. Channels actually work together. Our industry, as we all know, never stops changing, so keeping organized is an absolute MUST.

Why I’m Sharing This Now

AI & GEO and marketing calendars aren’t separate initiatives. They’re the same discipline:

control the narrative + coordinate the system.

If your brand isn’t actively managing how it’s understood by humans and machines, someone else will.

Ali

If this resonates and you want to explore AI & GEO reporting or marketing calendars for your brand, you can learn more and reach out here. We’d love to chat… or even pull your report 😉

2026 is LVPR’s 10th anniversary, which is wild. I never stayed at a job for more than 3 years before I started LVPR, hopping from agency to agency, excited by new clients and opportunities. Little did I know, I was an entrepreneur in waiting. Over the past 10 years, I have worked on some of the coolest brands, met amazing founders, industry peers, and colleagues, and finally fulfilled my entrepreneurial itch by continuously ideating and innovating as our industry evolves, starting multiple side projects, and learning how to fail but not quit.

Learnings:

• Operations – Outsource your weaknesses. I like knowing how the platforms work and peeking in on them, but organization isn’t my strength, and my disorganization or procrastination when it comes to things I don’t like hurts the company.
• Finance – I have always struggled to find the right consultant to successfully manage finances and have been unable to relinquish control, as I would see invoicing, reconciling, cash flow management, forecasting, and consistent reporting on the state of the business fall through the cracks. I still maintain majority control of these functions and have spent way too many hours on them with customer support to navigate them. Send any consultants my way PLEASE!
• Marketing – I am a marketer at heart, whether it’s my kids sports teams, school merch, my friends new business idea, or clients. But ask me to market myself and I shrink and become paralyzed. We are trained to be behind the camera, not in front of it, and breaking that mindset has been one of the hardest parts of growing brand awareness and sharing successes.
• Hiring – I usually hire based off energy and how an employee would fit into our small team. I don’t foresee that perspective ever changing but that has also backfired very badly in getting too comfortable with employees and not keeping the boundary between colleague vs friend. I have found that I need to be the last interview vs first – and let my more direct and critical team members vet before me.
• Legal – I have rewritten client and employee contracts annually, if not more often, due to unforeseen circumstances I would never think could happen. I also have signed many contracts without thoroughly reading them or including protective redlines that have cost me a lot of money. 
• Trust – I have always been and will always be someone that trust people are good and will do the right thing. But I have been burned by employees and clients by not putting terms in writing or holding people accountable. 
• Accountability – I am big on karma, and I have had to pay clients back when it wasn’t always necessary, but I felt it was the right thing to do. I also run the business to take accountability personally when I F-up and encourage my team to as well. I have worked at so many agencies where we would never admit fault and always pass the blame and that never works out.

I could go on and on, but plan to share others throughout the year to reflect and hopefully help others that feel just as lost at times as a business owner. LMK if there are other topics you’d like to hear about. Believe me, I’ve been humbled repeatedly.